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Item beauty lip quip reviews10/4/2023 There's Lash Snack ($14), a lengthening mascara that promises not to flake or smudge, formulated with nourishing and conditioning ingredients like castor and glycerin Lip Quip ($12), a glassy, moisturizing lip oil with a slippy texture and barely-there pink tint Brow Chow ($14), a dual-ended brow pencil and definer with a unique shaping brush Lid Glaze ($14), a water-based sheer jelly eyeshadow Cheek Money ($16) a softening bronzer-contour duo and Powder Hour ($22), a translucent blurring powder that comes compact in a brush. The brand's initial offerings span today's basics (see: a sheer liquid eyeshadow), each with a fun name, and packaging that's fresh but not over the top. Growing up as a competitive dancer, we've kind of always done the lips, and the eyelashes for performances, so it was always something I was comfortable with, and being presented a chance to be a co-founder of Item Beauty just made perfect sense for me." "She was always in makeup, and I've always been around makeup. "My mom was actually a makeup artist when I was little," she tells NYLON over a Zoom call. The palpable draw of Item Beauty is that it's as low maintenance as you want it to be - and that you don't need to know how to do makeup to use it to its fullest potential. Sure, Easterling has never been a full-on beauty influencer, but that's kind of the point. It checks all of the Gen-Z boxes - from its clean, vegan formulas and affordable price point to its emphasis on self-expression and retro filter-like branding - without feeling like a room of 30-somethings were trying to figure out exactly what those boxes are. Together with brand innovation incubator Madeby Collective, Item Beauty officially launched on August 11, offering a debut lineup of reimagined essentials that will still have you looking like you, all under $25. But maybe it's that fact, among others, that makes Easterling just the right person to be in this position. It's a lot for anyone to have on their plate, especially for a 19-year-old, and even more so for one who was living a dramatically different life as an average college freshman just a year ago. That's at least the case for Item Beauty, the newly-launched clean cosmetics brand capitalizing on its proximity and genuine understanding of Gen-Z, thanks in large part to its co-founder and chief innovation officer, TikTok phenomenon Addison Rae Easterling.įollowing on the heels of her first major fashion campaign with American Eagle, as well as the release of Mama Knows Best - a new weekly Spotify podcast she hosts with her mom, Sheri Nicole - word that Easterling was set to launch a beauty brand came in swirls on social media as teases and hashtags began to trickle in this summer. While the validity of those claims can (and should) be up for debate, there are some that are easier to believe in. In 2020 alone, hundreds of new brands have entered the arena, claiming to fill a space in the market that no one has before. That's a fact, and has been one for years. I love the sound of this formula, and we could all do with a good lip oil right now, and this new launch is only $12, so it’s affordable too.īUY HERE All images belong to Item Beauty.The beauty industry is crowded. The new Item Beauty Heartpoppin Lip Quipis a beautiful sheer cherry red, which couldn’t be more perfect for Valentine’s Day. Come Thru is a sheer rosy shade that is universally flattering on all skin tones and amplifies the natural hue of your lips. Wear alone or layer over lip color for a pop of shine. ![]() “ This luscious gloss forms a juicy boost of hydration that keeps lips soft and kissable, thanks to good-for-you ingredients like jojoba oil, almond oil, camellia japonica seed oil and shea butter.” Directions If you’re unaware of what the Lip Quip is, Item Beauty describe the formula as the following ![]() When the brand first launched back in August, they launched with the shade Come Thru, which was a pretty peach. The Item Beauty Heartpoppin Lip Quip is the second shade in their range. ![]() It isn’t going to be round for very long, so if you love the look of this brand new shade, snap it up now. Heartpoppin is a brand new, limited edition shade which Addison has launched for Valentine’s Day. The Item Beauty Heartpoppin Lip Quip launches on a couple of weeks after the launch of their new Air Hug Concealer. Item Beauty only launched back in August, and the brand has gone from strength to strength ever since. Addison Rae has been teasing her latest Item Beauty launch, and the Item Beauty Heartpoppin Lip Quip has now been officially revealed as their latest lip launch.
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